Europe stands at a turning point — facing geopolitical shifts, technological acceleration, and the urgent transition to a sustainable economy. The question is no longer only what the future holds, but what future Europe chooses to build.

This keynote explores design not as form-giving, but as direction-setting: a civic capability that helps make shared futures visible, tangible, and actionable. By shaping the narratives, systems, and choices that guide us, design can help Europe articulate an ambitious, optimistic, and inclusive vision — one that connects competitiveness with cohesion, innovation with human dignity, and growth with sustainability.

If Europe is to act in a coordinated way toward a shared, humanistic future, it must design its trajectory deliberately. The future of Europe will not happen by default. It will be designed.