Europe’s future competitiveness depends not only on breakthrough technology, but on how effectively we communicate, design, and scale new ideas across regions, industries, and cultures. As Europe shapes its next innovation agenda, the ability to tell clear, credible and compelling stories about technology, sustainability, and societal impact becomes an essential skill for the entrepreneurs who will build what comes next.

This workshop at DTU Skylab invites founders to explore how strategic storytelling, future-oriented design and creative communication can strengthen Europe’s innovation identity—and sharpen the vision and narratives of their own ventures.